Google has a new privacy policy. What changed?

Google has a new privacy policy. What changed?

Google company has adopted a new privacy policy

Google company has adopted a new privacy policy for its users. It happened in the summer of 2018. Curiously, the IT giant did not send out notifications of changes to users. Now the browsing history of the browser can be compared with the user information of the owner of the Google account.

Major changes to Google's new privacy policy

In 2007, Google completed the acquisition of an advertising network called DoubleClick. Commenting on the organization’s takeover, Sergey Brin said that the protection of users’ personal data remains the main task of the IT giant when using any advertising method. At first, the information base of the platform was stored separately from the private information that Google collected using the mail service and accounts in the system.

However, in mid-2018, the company decided to approve the new rules of the privacy policy. In accordance with the provisions of the updated document, the history of visiting sites, which is recorded in Google Chrome, is equal to personal information. Thus, the IT giant has seriously expanded opportunities for advertisers. They were able to make a more accurate portrait of the target audience, and therefore better customize the target.

Paul Om, head of the faculty of technology at Georgetown University, said that previously, DoubleClick user information was not related to information that allowed one person to identify another. It was important. Thus users could count on maintaining the visibility of private life. But unfortunately, now this has been taken away from users.

Why did Google take this step? The media received answer to this question from the comment of Andrea Faville, the official representative of Google. She noted that such a step will allow the IT giant to better adapt to modern conditions dominated by smartphones.

Faville stressed that the company has changed the advertising system, as well as all the necessary controls in such a way that the person would be comfortable using Google tools on both computers and gadgets. However, according to the representative of the company, this step is optional for users. If they do not subscribe to this, then the IT giant has no right to use the browser history for advertising purposes.

Another important question is how to protect user information. To disable this option, the user needs to log in to the Google account, go to the “data and personalization” menu. There is an item called “advertising personalization”. It is enabled by default. Disable it and Chrome will not send information about you.

This is not the only recent change in privacy policy. Recall that in January 2019, the Russian Federation had complaints about some points of the document. The representative of the Federation Council Ruslan Gattarov noted that certain sections do not comply with the legislation of the Russian Federation on the storage and processing of personal data. Google agreed with the requirements of the senators and changed the provisions of the document for users living in Russia.