In 2007, Google completed the acquisition of an advertising network called DoubleClick. Commenting on the organization’s takeover, Sergey Brin said that the protection of users’ personal data remains the main task of the IT giant when using any advertising method. At first, the information base of the platform was stored separately from the private information that Google collected using the mail service and accounts in the system.
Paul Om, head of the faculty of technology at Georgetown University, said that previously, DoubleClick user information was not related to information that allowed one person to identify another. It was important. Thus users could count on maintaining the visibility of private life. But unfortunately, now this has been taken away from users.
Why did Google take this step? The media received answer to this question from the comment of Andrea Faville, the official representative of Google. She noted that such a step will allow the IT giant to better adapt to modern conditions dominated by smartphones.
Faville stressed that the company has changed the advertising system, as well as all the necessary controls in such a way that the person would be comfortable using Google tools on both computers and gadgets. However, according to the representative of the company, this step is optional for users. If they do not subscribe to this, then the IT giant has no right to use the browser history for advertising purposes.
Another important question is how to protect user information. To disable this option, the user needs to log in to the Google account, go to the “data and personalization” menu. There is an item called “advertising personalization”. It is enabled by default. Disable it and Chrome will not send information about you.