In Russia there is a rapid growth of mobile Internet

In Russia there is a rapid growth of mobile Internet

In Russia there is a rapid growth of mobile Internet

At the beginning of 2019, the number of Internet users in the Russian Federation among the adult population was 90 million people, with an increase of 3 million over the past year. This is 75.4% of the total adult population of the state. What is remarkable, the growth of the mobile Internet is most of all observed, according to the data of the GfK company.

According to analysts, in recent years, the number of people joining the World Wide Web has been growing very slowly, and more thanks to the older generation, which children or grandchildren show how to use the Internet. As for young people, the penetration of modern technologies is at the maximum level anyway.

As for the current trends of recent years, this is the growth of the mobile Internet. As of the beginning of 2019, the share of those who use mobile Internet was 61%. For comparison, in 2018 it was 56%. It is remarkable that the number of tablet users has decreased, but the percentage of those who access the Internet from a smartphone is growing.

The growth of mobile Internet: how do people use smartphones?

One of the most important changes in recent years is the active increase in the audience of mobile only - those who go online only through gadgets. Last year, this segmentation only appeared (18% of all those who use the Internet), and now the percentage of such users is 35%.

This change significantly changes all Internet usage statistics. Already in the near future it can become primarily mobile. For brands, that are developing their online products, this means strong changes in market positioning, advertising and communications. All representatives of these areas should be convinced now that their current products and technologies are adapted for use from the mobile.

Some more statistics. In modest-sized cities and towns, 44% users go online with only one gadget, but in large cities, one person has two devices for these purposes.

In 2018, Yandex is the most visited resource for Russians - 45 million users aged 12–64 years old living in cities with a population of 100,000 people visit its services per day. As for mobile applications, Vkontakte holds the lead with 13 million visitors per day.

On average, a Russian spends 115 minutes on the Internet from the desktop, and 104 minutes from a mobile phone or tablet. This means that on average a resident of Russia spends on the World Wide Web about 3 hours a day. Most of the time citizens spend on social networks, it is noteworthy that the share of smartphones and PCs is about the same - 24% and 22%, respectively. Half of Russians at least once a day go to the social network.

Video resources are in second place after social networks - 22% of the total time spent on the Internet from a personal computer. On average, one person watches 35 videos a day.